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GDPR Compliance for Blog Analytics: A Practical Guide

GDPR does not mean you cannot track visitors. Cookieless analytics is compliant by design. Here is what you need to know.

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ruben

GDPR and Analytics

GDPR requires consent for tracking cookies. But cookieless analytics does not use cookies — so no consent banner is needed in most jurisdictions. The key distinction is whether you process personal data.

Compliant by Design

  • No cookies = no consent banner needed
  • No IP address storage = no PII processing
  • Server-side hashing = anonymous visitor counting
  • EU hosting = data stays in Europe

What You Still Need

  • Privacy policy mentioning analytics
  • Data Processing Agreement (DPA) with your analytics provider
  • Right to access/delete for any personal data
GDPR Compliance for Blog Analytics: A Practical Guide | RankFlo