4 min read
Healthcare Content Marketing: YMYL Compliance and SEO
Healthcare content has the highest E-E-A-T requirements. Learn how to create content that ranks while staying compliant.
R
ruben
YMYL Requirements
Google holds healthcare content to the highest quality standard. You need demonstrated medical expertise, cited sources, reviewed content, and clear author credentials.
What Works
- Expert-reviewed educational content
- Patient guides with cited medical sources
- Condition-specific resource pages
- Provider directories and local SEO
What to Avoid
- AI-generated medical advice without expert review
- Unsupported health claims
- Missing author credentials
- Outdated medical information