RankFloRankFlo
4 min read

Image Optimization for Blogs: WebP, AVIF, Lazy Loading, and CDNs

Images are the biggest performance bottleneck. Learn formats, compression, lazy loading, and CDN delivery for perfect scores.

R

ruben

Format Comparison

FormatSize vs JPEGBrowser SupportBest For
JPEGBaselineUniversalPhotos (fallback)
WebP25-35% smaller97%+ browsersMost images (recommended)
AVIF50% smaller~85% browsersHero images, large photos

Optimization Checklist

  • Convert to WebP (with JPEG fallback)
  • Set explicit width and height to prevent CLS
  • Lazy load below-fold images with loading="lazy"
  • Preload hero/LCP image
  • Serve through CDN for edge caching
  • Compress to 80% quality (visually lossless)