RankFloRankFlo
5 min read

ISR vs SSR vs SSG: Which Rendering Strategy for Your Blog?

Three rendering strategies. Different trade-offs. Learn which one fits your blog based on content update frequency and performance needs.

R

ruben

The Three Strategies

StrategyBuild timeLoad speedContent freshnessBest for
SSGAt buildFastestStale until rebuildBlogs with infrequent updates
ISRAt build + revalidationFastFresh within revalidation windowMost blogs (recommended)
SSROn every requestSlowerAlways freshPersonalized/real-time content

SSG (Static Site Generation)

All pages generated at build time. Lightning fast but requires a rebuild to update content. Best for documentation sites and blogs that publish weekly.

ISR (Incremental Static Regeneration)

Pages generated at build time BUT can be revalidated on a schedule (e.g., every 60 seconds) or on-demand via webhooks. Best of both worlds: static speed with near-real-time updates. This is the recommended strategy for most blogs.

SSR (Server-Side Rendering)

Pages rendered on every request. Always fresh but slower and more expensive. Only needed when content is personalized per user or changes every minute.

Recommendation

For 95% of blogs: use ISR with a 60-second revalidation window and webhook-triggered on-demand revalidation when content changes. This gives you static-site performance with CMS-level content freshness.