6 min read
Keyword Research for Blog Posts: The Complete Playbook
Keyword research determines whether your content gets found. Learn the process, free tools, and how to prioritize keywords by impact.
R
ruben
The Keyword Research Process
- Brainstorm seed topics — List 10-20 broad topics related to your product
- Expand with tools — Use Google Search Console, Ubersuggest, or Ahrefs to find related keywords
- Analyze intent — Categorize each keyword as informational, commercial, or transactional
- Check competition — Prioritize keywords with difficulty under 30 for new sites
- Prioritize by impact — Rank keywords by: search volume x relevance to your product x conversion potential
Free Keyword Research Tools
- Google Search Console — See what keywords you already rank for (impressions without clicks = opportunity)
- Google Autocomplete — Type your seed keyword and see suggestions
- "People Also Ask" — Questions in Google results = content ideas
- Ubersuggest free tier — Limited but useful for keyword ideas and difficulty scores
- AnswerThePublic — Question-based keyword ideas
The Prioritization Matrix
| High Volume | Low Volume | |
|---|---|---|
| Low Competition | Best targets (rare but valuable) | Quick wins (publish many) |
| High Competition | Long-term goals (build authority first) | Usually not worth targeting |