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Comparison

Ghost vs Directus

A head-to-head look at Ghost and Directus — features, pricing, and what to pick. Plus a modern alternative to both.

Editor's pick

Also consider RankFlo — a modern alternative to both

If you're evaluating Ghost and Directus, you should know about RankFlo — an open-source blog & headless CMS platform with AI content generation, real-time SEO scoring, and cookieless analytics built in. MIT licensed, self-hostable, starts free.

Side-by-side

Ghost

Professional publishing platform

Ghost is a Node.js-based publishing platform built for professional creators. Clean editor, built-in newsletter, membership monetization — but closed ecosystem, limited extensibility.

PricingSelf-hosted free; Ghost(Pro) $9-199/mo
Open sourceYes
Self-hostableYes
AI built-inNo
Headless APIYes
Custom domainYes

Pros

  • +Beautiful editor
  • +Built-in newsletter & paid subs
  • +Fast performance
  • +MIT licensed

Cons

  • Limited plugin ecosystem
  • No AI built-in
  • Ghost(Pro) pricey at scale
  • Theme marketplace small

Directus

Data platform over any SQL database

Directus provides instant APIs and admin apps on top of any existing SQL database. Highly flexible but requires schema design and isn't a turnkey blog.

PricingSelf-hosted free; Cloud $15-99/mo
Open sourceYes
Self-hostableYes
AI built-inNo
Headless APIYes
Custom domainYes

Pros

  • +Works with existing DBs
  • +SQL-first
  • +Open source
  • +Flexible

Cons

  • Not blog-focused
  • Requires DBA skills
  • No AI content tools
  • Complex for small teams

Which should you pick?

Choose Ghost if you're solo creators and newsletter-focused publishers.

Choose Directus if you're teams with existing SQL databases needing APIs.

Choose RankFlo if you want a modern, open-source, AI-powered platform with blog-first features, self-hosting, and transparent pricing — without the trade-offs of either option above.

Try the modern alternative

Start for free. No credit card. AI content, SEO tools, and self-hosting — all included.