technical

AMP

Accelerated Mobile Pages.

Definition

AMP is a Google-backed framework for building extremely fast mobile pages. Lost importance after Google removed AMP requirements from Top Stories in 2021. Most publishers have moved off AMP.

Related terms

Core Web Vitals

Google's user experience metrics.

LCP

Largest contentful paint — page load metric.

CLS

Cumulative layout shift — visual stability metric.

INP

Interaction to next paint — responsiveness metric.

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