GEO

Generative engine optimization.

Definition

Generative Engine Optimization (GEO) is SEO for AI answer engines like ChatGPT, Perplexity, and Claude. Focuses on getting cited in AI-generated answers, not just ranking in Google.

Related terms

LLM

Large language model.

RAG

Retrieval-augmented generation.

llms.txt

Spec for giving LLMs structured site info.

AI overview

Google's AI-generated answers in SERPs.

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