Migration guide
Migrate from Tumblr to RankFlo
Move your Tumblr posts to a real platform with SEO and a custom domain.
Why move from Tumblr
- Real SEO — Tumblr's structure isn't built for ranking
- Custom domain without Tumblr's branding
- AI content generation and analytics built in
- Real archive structure with tags, categories, and search
- Self-hostable if you want full ownership
Things to plan for
Edge cases that come up on most Tumblr → RankFlo migrations.
Tumblr's post types (text, photo, quote, link, audio, video)
Tumblr has multiple post types. We map text and photo posts to standard blog posts; quote/link/audio/video posts become specialized blocks.
Step-by-step migration
3 steps. Export format: ZIP archive (HTML + media)
- 1
Export Tumblr blog
Tumblr account settings → Export. Downloads a .zip with HTML files and media.
- 2
Run the Tumblr importer
Settings → Import → Tumblr (zip). Upload the .zip; we parse posts and re-host media.
- 3
Set up redirects from yourname.tumblr.com to your new domain
Use a custom Tumblr theme that injects a 301 to your new URL, or move on entirely.
After the migration
SEO and operational checklist — don't skip these.
- ✓Set up 301 redirects from old URLs to new RankFlo URLs
- ✓Submit your new sitemap to Google Search Console
- ✓Verify all internal links resolved correctly
- ✓Re-add SEO meta titles and descriptions where missing
- ✓Configure your custom domain and HTTPS
- ✓Run a crawler (Screaming Frog) against the new site to catch broken links
Ready to leave Tumblr?
Start a free trial — the importer ships with every plan.