marketing

Content marketing

Creating content to attract customers.

Definition

Content marketing is a strategy of creating and distributing valuable content (blogs, videos, podcasts) to attract and convert customers. More sustainable than paid ads but takes longer.

Related terms

CTA

Call to action.

Lead magnet

Free offer in exchange for an email.

Conversion rate

% of visitors who take a desired action.

Funnel

Path from visitor to customer.

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