marketing

CTA

Call to action.

Definition

A Call To Action (CTA) is a prompt telling users what to do next — "Sign up", "Download", "Learn more". Good CTAs are specific, action-oriented, and visually prominent.

Related terms

Content marketing

Creating content to attract customers.

Lead magnet

Free offer in exchange for an email.

Conversion rate

% of visitors who take a desired action.

Funnel

Path from visitor to customer.

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