Perplexity

AI-powered search engine.

Definition

Perplexity is an AI-powered search engine that returns sourced, conversational answers. A major channel for content discovery alongside Google AI Overviews.

Related terms

GEO

Generative engine optimization.

LLM

Large language model.

RAG

Retrieval-augmented generation.

llms.txt

File telling AI crawlers what your site is about.

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