seo
SEO
Search engine optimization.
Definition
Search Engine Optimization (SEO) is the practice of improving a website so it ranks higher in search engine results pages (SERPs). It encompasses technical SEO (site speed, crawlability), on-page SEO (content, keywords, metadata), and off-page SEO (backlinks, authority).
Example
A SaaS company publishing blog posts targeting "best [category] software" queries is doing SEO.