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seo

SERP

Search engine results page.

Definition

A SERP is the page Google (or Bing) shows after a user types a query. Modern SERPs include organic results, ads, featured snippets, People Also Ask boxes, knowledge panels, image carousels, and increasingly AI overviews.

Example

When someone searches "best headless CMS", the SERP has 10 organic results, a comparison table, and often an AI overview.

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