seo

Anchor text

The clickable text of a link.

Definition

Anchor text is the visible, clickable text of a hyperlink. It gives Google context about the linked page. Exact-match anchors are powerful but can be spammy if overused.

Related terms

SEO

Search engine optimization.

SERP

Search engine results page.

Keyword

A search query target.

Long-tail keyword

Specific, low-volume search queries.

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