analytics

Bounce rate

Percentage of single-page visits.

Definition

Bounce rate is the percentage of sessions where a user views only one page before leaving. High bounce rate can signal bad content match or UX issues — but it's complicated.

Related terms

CTR

Click-through rate.

Impressions

Number of times content was shown.

Page views

Number of times a page was loaded.

Sessions

A user's visit to your site.

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