analytics

Impressions

Number of times content was shown.

Definition

Impressions count how many times your content appeared to users — in search results, ads, or feeds. Not the same as views (which require actual engagement).

Related terms

Bounce rate

Percentage of single-page visits.

CTR

Click-through rate.

Page views

Number of times a page was loaded.

Sessions

A user's visit to your site.

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