analytics

Cookieless analytics

Analytics without browser cookies.

Definition

Cookieless analytics tracks visitors without setting cookies — respecting privacy and GDPR. Examples: Plausible, Fathom, RankFlo's built-in analytics.

Related terms

Bounce rate

Percentage of single-page visits.

CTR

Click-through rate.

Impressions

Number of times content was shown.

Page views

Number of times a page was loaded.

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