seo

Breadcrumb

Navigation showing page hierarchy.

Definition

Breadcrumbs show users (and Google) where a page sits in the site hierarchy. Add BreadcrumbList JSON-LD for rich result eligibility.

Related terms

SEO

Search engine optimization.

SERP

Search engine results page.

Keyword

A search query target.

Long-tail keyword

Specific, low-volume search queries.

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