seo

Canonical URL

The preferred URL for a page.

Definition

A canonical URL tells search engines which version of a page is the "original" when multiple URLs have similar content. Use <link rel="canonical"> to prevent duplicate content issues.

Example

A product page accessible at both ?sort=new and the default URL should canonical to the default.

Related terms

SEO

Search engine optimization.

SERP

Search engine results page.

Keyword

A search query target.

Long-tail keyword

Specific, low-volume search queries.

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