seo

Cloaking

Showing different content to crawlers vs users.

Definition

Cloaking is showing different content to search engine crawlers than to human users to manipulate rankings. Violates Google's guidelines — will get you penalized.

Related terms

SEO

Search engine optimization.

SERP

Search engine results page.

Keyword

A search query target.

Long-tail keyword

Specific, low-volume search queries.

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