marketing

Cold email

Outbound email to a non-subscriber.

Definition

Cold email is outbound email sent to people who haven't opted in. Effective when highly targeted and value-led; spammy when not. Subject to anti-spam regulations (CAN-SPAM, GDPR).

Related terms

Content marketing

Creating content to attract customers.

CTA

Call to action.

Lead magnet

Free offer in exchange for an email.

Conversion rate

% of visitors who take a desired action.

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