seo

Core update

Major change to Google's ranking algorithm.

Definition

Core updates are broad changes to Google's ranking algorithm, rolled out a few times per year. They can cause significant ranking shifts. The fix is rarely a single tactic — focus on content quality and E-E-A-T.

Related terms

SEO

Search engine optimization.

SERP

Search engine results page.

Keyword

A search query target.

Long-tail keyword

Specific, low-volume search queries.

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