seo

CTR

Click-through rate on a SERP.

Definition

CTR (Click-Through Rate) is the percentage of users who click your result after seeing it in search. Improve via better titles, meta descriptions, and structured data.

Related terms

SEO

Search engine optimization.

SERP

Search engine results page.

Keyword

A search query target.

Long-tail keyword

Specific, low-volume search queries.

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