analytics

CTR

Click-through rate.

Definition

Click-Through Rate (CTR) is the percentage of impressions that result in clicks. In SEO, it's the ratio of SERP clicks to impressions. Ads, emails, and buttons also have CTR.

Related terms

Bounce rate

Percentage of single-page visits.

Impressions

Number of times content was shown.

Page views

Number of times a page was loaded.

Sessions

A user's visit to your site.

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