analytics

Direct traffic

Visitors who arrive without a referrer.

Definition

Direct traffic is visitors who type your URL directly, use a bookmark, or whose referrer was lost (HTTP→HTTPS, certain apps). Often a catch-all for untracked sources.

Related terms

Bounce rate

Percentage of single-page visits.

Impressions

Number of times content was shown.

Page views

Number of times a page was loaded.

Sessions

A user's visit to your site.

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