seo

Domain authority

A site's overall ranking strength (Moz metric).

Definition

Domain Authority (DA) is Moz's proprietary score (0-100) predicting how well a site will rank. Google doesn't use DA, but it's a useful proxy for overall SEO strength.

Related terms

SEO

Search engine optimization.

SERP

Search engine results page.

Keyword

A search query target.

Long-tail keyword

Specific, low-volume search queries.

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