marketing

Drip campaign

Automated sequence of emails over time.

Definition

A drip campaign is a series of automated emails sent on a schedule or triggered by user actions. Common for onboarding, lead nurturing, and re-engagement.

Related terms

Content marketing

Creating content to attract customers.

CTA

Call to action.

Lead magnet

Free offer in exchange for an email.

Conversion rate

% of visitors who take a desired action.

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