analytics

Engagement rate

% of sessions with meaningful interaction.

Definition

Engagement rate (GA4) is the percentage of sessions that lasted longer than 10 seconds, fired a conversion, or had multiple page views. Replaced bounce rate as the default GA4 metric.

Related terms

Bounce rate

Percentage of single-page visits.

Impressions

Number of times content was shown.

Page views

Number of times a page was loaded.

Sessions

A user's visit to your site.

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