seo

Entity SEO

Optimizing for entities, not just keywords.

Definition

Entity SEO is the practice of optimizing for entities (people, places, things, concepts) recognized by Google's Knowledge Graph — going beyond keyword matching toward semantic understanding.

Related terms

SEO

Search engine optimization.

SERP

Search engine results page.

Keyword

A search query target.

Long-tail keyword

Specific, low-volume search queries.

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