analytics

First-touch attribution

Crediting the first touchpoint with the conversion.

Definition

First-touch attribution gives 100% of conversion credit to the first touchpoint a user had with your brand. Useful for understanding awareness-stage channels.

Related terms

Bounce rate

Percentage of single-page visits.

Impressions

Number of times content was shown.

Page views

Number of times a page was loaded.

Sessions

A user's visit to your site.

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