seo

Google Penguin

2012 update targeting spammy links.

Definition

Google Penguin was a 2012 algorithm update targeting manipulative link building. Also now part of the core algorithm. Ushered in the era of safer link strategies.

Related terms

SEO

Search engine optimization.

SERP

Search engine results page.

Keyword

A search query target.

Long-tail keyword

Specific, low-volume search queries.

Put Google Penguin to work

Build, publish, and rank your content with RankFlo. Free to start.

Start for free