analytics

Heatmap

Visual map of where users click/scroll.

Definition

A heatmap visualizes user behavior — clicks, taps, scroll depth, mouse movement. Tools: Hotjar, Microsoft Clarity. Helps identify UX issues that analytics alone can't surface.

Related terms

Bounce rate

Percentage of single-page visits.

Impressions

Number of times content was shown.

Page views

Number of times a page was loaded.

Sessions

A user's visit to your site.

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