seo

Helpful content update

Google update targeting unhelpful content.

Definition

The Helpful Content Update (rolling since Aug 2022) demotes content written for search engines rather than people. Sites with mostly thin/SEO-spam content can see site-wide ranking drops.

Related terms

SEO

Search engine optimization.

SERP

Search engine results page.

Keyword

A search query target.

Long-tail keyword

Specific, low-volume search queries.

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