seo

Helpful Content Update

Google's 2022 content quality update.

Definition

Google's Helpful Content Update (2022) targets sites with large amounts of unhelpful, AI-generated, or SEO-first (rather than user-first) content.

Related terms

SEO

Search engine optimization.

SERP

Search engine results page.

Keyword

A search query target.

Long-tail keyword

Specific, low-volume search queries.

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