marketing

ICP

Ideal customer profile.

Definition

An ICP (Ideal Customer Profile) is a description of the perfect-fit customer for your product — firmographics, needs, behaviors. Sharpens targeting and messaging.

Related terms

Content marketing

Creating content to attract customers.

CTA

Call to action.

Lead magnet

Free offer in exchange for an email.

Conversion rate

% of visitors who take a desired action.

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