seo

Keyword density

% of page text that's a target keyword.

Definition

Keyword density is the percentage of page text made up of a target keyword. 1-2% is a rough guideline. Excessive density triggers keyword stuffing penalties.

Related terms

SEO

Search engine optimization.

SERP

Search engine results page.

Keyword

A search query target.

Long-tail keyword

Specific, low-volume search queries.

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