seo

Local SEO

Ranking for location-based queries.

Definition

Local SEO is the practice of ranking for queries with location intent (e.g. "plumber near me"). Centers on Google Business Profile, NAP consistency, local citations, and reviews.

Related terms

SEO

Search engine optimization.

SERP

Search engine results page.

Keyword

A search query target.

Long-tail keyword

Specific, low-volume search queries.

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