marketing

LTV

Customer lifetime value.

Definition

LTV (Lifetime Value) is the total revenue you expect from a customer over their lifetime. Healthy SaaS businesses have LTV:CAC ratios of 3:1 or higher.

Related terms

Content marketing

Creating content to attract customers.

CTA

Call to action.

Lead magnet

Free offer in exchange for an email.

Conversion rate

% of visitors who take a desired action.

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