analytics

Multi-touch attribution

Crediting multiple touchpoints in a conversion.

Definition

Multi-touch attribution gives credit to multiple marketing touchpoints (e.g. blog post → newsletter → product page → signup). Models include linear, time-decay, position-based.

Related terms

Bounce rate

Percentage of single-page visits.

Impressions

Number of times content was shown.

Page views

Number of times a page was loaded.

Sessions

A user's visit to your site.

Put Multi-touch attribution to work

Build, publish, and rank your content with RankFlo. Free to start.

Start for free