marketing

NPS

Net promoter score.

Definition

NPS (Net Promoter Score) measures customer loyalty: "How likely are you to recommend us?" on a 0–10 scale. Promoters (9–10) minus detractors (0–6) = NPS.

Related terms

Content marketing

Creating content to attract customers.

CTA

Call to action.

Lead magnet

Free offer in exchange for an email.

Conversion rate

% of visitors who take a desired action.

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