seo

Off-page SEO

Signals from outside your site.

Definition

Off-page SEO covers signals Google reads from outside your site — backlinks, brand mentions, social signals, and reviews. Backlinks are still the strongest off-page signal.

Related terms

SEO

Search engine optimization.

SERP

Search engine results page.

Keyword

A search query target.

Long-tail keyword

Specific, low-volume search queries.

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