seo

PageRank

Google's original link-based ranking algorithm.

Definition

PageRank is the algorithm Google was founded on — measuring a page's importance by the links pointing to it. Still part of Google's ranking system, though heavily evolved.

Related terms

SEO

Search engine optimization.

SERP

Search engine results page.

Keyword

A search query target.

Long-tail keyword

Specific, low-volume search queries.

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