content

Pillar page

In-depth guide on a broad topic.

Definition

A pillar page is a long-form (3000+ word) guide covering a broad topic comprehensively. Supporting cluster content links to it, creating a topic cluster for SEO.

Related terms

Topic cluster

Group of related pages linked to a pillar.

Evergreen content

Content that stays relevant for years.

Skyscraper content

Longer, better version of top-ranking content.

Content calendar

Schedule of planned content.

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