content

Topic cluster

Group of related pages linked to a pillar.

Definition

A topic cluster is a pillar page plus multiple supporting articles (cluster content) all internally linked. This structure signals topical authority to Google.

Related terms

Pillar page

In-depth guide on a broad topic.

Evergreen content

Content that stays relevant for years.

Skyscraper content

Longer, better version of top-ranking content.

Content calendar

Schedule of planned content.

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