content

Skyscraper content

Longer, better version of top-ranking content.

Definition

The Skyscraper Technique (Brian Dean) involves finding the top-ranking content for a keyword and creating a significantly better, longer, more comprehensive version.

Related terms

Pillar page

In-depth guide on a broad topic.

Topic cluster

Group of related pages linked to a pillar.

Evergreen content

Content that stays relevant for years.

Content calendar

Schedule of planned content.

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