seo

Pogo-sticking

User clicks a result and bounces back fast.

Definition

Pogo-sticking is when a user clicks a search result, doesn't find what they want, and quickly returns to the SERP to click another result. Strong negative signal to Google.

Related terms

SEO

Search engine optimization.

SERP

Search engine results page.

Keyword

A search query target.

Long-tail keyword

Specific, low-volume search queries.

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