marketing

Product-led growth

Product itself drives adoption.

Definition

Product-Led Growth (PLG) uses the product itself as the primary driver of user acquisition, conversion, and expansion. Typically via free tiers, self-serve signup, and viral features.

Related terms

Content marketing

Creating content to attract customers.

CTA

Call to action.

Lead magnet

Free offer in exchange for an email.

Conversion rate

% of visitors who take a desired action.

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