analytics

Referral traffic

Visitors arriving from links on other sites.

Definition

Referral traffic is visitors who clicked a link on another site to reach yours (excluding search engines and social, which are tracked separately).

Related terms

Bounce rate

Percentage of single-page visits.

Impressions

Number of times content was shown.

Page views

Number of times a page was loaded.

Sessions

A user's visit to your site.

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