marketing

Retention

% of customers who keep paying.

Definition

Retention is the inverse of churn — the % of customers who keep paying. Net retention (including expansion) above 100% is the holy grail of SaaS.

Related terms

Content marketing

Creating content to attract customers.

CTA

Call to action.

Lead magnet

Free offer in exchange for an email.

Conversion rate

% of visitors who take a desired action.

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