seo

Search intent

What the user is trying to do.

Definition

Search intent is the goal behind a query: informational (learn something), navigational (find a site), commercial (compare options), or transactional (buy now). Google ranks pages that best match intent.

Related terms

SEO

Search engine optimization.

SERP

Search engine results page.

Keyword

A search query target.

Long-tail keyword

Specific, low-volume search queries.

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