seo

Soft 404

Page that says "not found" but returns 200.

Definition

A soft 404 is a page that displays a "not found" message but returns HTTP 200. Google penalizes these — pages should return real 404 status codes.

Related terms

SEO

Search engine optimization.

SERP

Search engine results page.

Keyword

A search query target.

Long-tail keyword

Specific, low-volume search queries.

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